Terms and policies
Cancellation and refunds
How to end a subscription, what your statutory right to cancel covers, and when money comes back.
Last written 9 September 2026

The short route. Sign in, open billing, and press End the subscription. One confirmation, and it is done. Nothing appears offering you a discount, asking why you are leaving, or trying to keep you — by design, this is the shortest path on the whole site.
1. Ending a subscription at any time
You can end a subscription whenever you like, without giving a reason. It stops renewing straight away, and the service keeps working until the end of the period you have already paid for. Nothing further is taken after that.
If you would rather not do it yourself, write to support@assuredfd.shop or telephone +44 7300887127 and we will do it for you. A single clear message is enough; you do not have to use any particular form of words.
2. Your statutory right to cancel
As a consumer you have 14 days from the day the contract is made to cancel it, under regulation 29 of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.
Because this is a digital service supplied immediately, regulation 37 applies. At checkout you are asked for two separate acknowledgements, in two separate boxes, neither ticked for you:
- that you want the service to begin immediately, within the 14-day period; and
- that you understand you will lose your right to cancel once the service has been fully supplied, and that you accept this.
Both are checked on our server before a subscription can begin, and both are repeated back to you word for word in the order confirmation email, so there is a written record of exactly what you agreed to.
If you did not give those acknowledgements, your right to cancel within 14 days is unaffected, and you get the whole payment back.
3. When money comes back
- Cancelling within 14 days, where the service has not been fully supplied: a full refund, or a proportionate refund reflecting what you had already used, paid within 14 days of us being told.
- Charged twice, or charged after cancelling: refunded in full, without argument, as soon as we see it.
- The service did not work as described: your rights under the Consumer Rights Act 2015 apply — repair, and where that is not possible, a price reduction or a refund. Write to us and tell us what happened.
- Ending a subscription part way through a paid period: the service runs to the end of that period. That part is not refunded, because you keep the use of it.
Refunds go back by the same means the payment was made, and we do not charge a fee for making one.
4. Cooling-off when a subscription renews
In addition to the statutory position above, and voluntarily in advance of the Digital Markets, Competition and Consumers Act 2024 coming into force, we give you a further cooling-off period whenever a subscription renews into a new term of twelve months or longer. You are told before that renewal happens, in time to end it first.
5. If we end it
If we ever had to withdraw the service, or close an account for a reason that was not your fault, we would refund the unused part of anything already paid.
6. The statutory cancellation form
You do not have to use this form — any clear statement will do — but it is set out here as the Regulations require. Copy it into an email, or write it out and post it.
Model cancellation form
(Complete and return this form only if you wish to withdraw from the contract.)
To: ASSURED FD LIMITED, support@assuredfd.shop, telephone +44 7300887127. The postal address for written correspondence is published on the legal information page.
I/We hereby give notice that I/We cancel my/our contract of sale of the following goods /for the supply of the following service ,
Ordered on /received on ,
Name of consumer(s),
Address of consumer(s),
Signature of consumer(s) (only if this form is notified on paper),
Date
Delete as appropriate.
7. Complaints
If something about a cancellation or a refund is not right, write to support@assuredfd.shop. It will be acknowledged and answered by a person. We do not belong to an alternative dispute resolution scheme, and there is no general obligation on a United Kingdom trader to join one.
Nothing on this page affects your statutory rights.
